Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention.

Directions:

1. Massage and lather into damp hair.
2. Rinse thoroughly.
3. Follow with Kenra Platinum Color Charge Conditioner.